Start Ups: How to get your personal branding right from the get-go
When you’re starting a new recruitment business there is A LOT to think about. It’s very easy during those early days to get distracted by tasks that are not a major priority. One of the most important things is establishing a plan around how you are going to sell and market your services. You may put an outreach plan in place for your sales activities, and on the marketing side get your website and LinkedIn pages set up and ready to go. But that isn’t enough. To stand out and be recognised you need a personal brand. People need to see you as the go to person for recruitment and understand the value you bring, before they’ve even had a conversation with you. All of this massively benefits your sales activities and brings incoming traffic, as well as making your outreach a lot easier. ⭐ Your time is extremely limited and you’re already spinning multiple plates. ⭐ Building your brand from scratch is difficult when you don’t know where to start. ⭐ People want quick results, but need to see the long term benefits of it too. So it’s all well and good knowing the value of building a personal brand, but how do you actually do it?! My guest on this show is Darren Westall, CEO at Paiger. Darren has spent over 16 years working in the recruitment industry and is a techie at heart. At Paiger he has worked with over 800 recruitment companies, supporting them in building their personal brands successfully without taking them away from the crucial selling parts of their role, which is so important when you’re starting out. We will cover… 💡 The long term benefits of investing in personal branding from the get-go. 💡 The steps you can take to build your personal brand from scratch. 💡 Tips for when you struggle to find the time to post regularly. If you’re early in your business journey and want to prioritise growing your personal brand, then this is the show for you! I look forward to having you there.
