How to Reset Your Content Strategy and Start Getting Results
With 2026 just around the corner, recruitment content is at a crossroads. Most consultants know they should be posting, but inconsistent habits, overwhelm, and unclear strategy mean their content is rarely driving the conversations - or attracting the clients and candidates - they want. As platforms evolve, attention spans shrink, and every agency tries to stand out online, having a clear, confident content approach isn’t a nice-to-have anymore. It’s the difference between being remembered… and being ignored. But resetting your content strategy isn’t as simple as ‘posting more’. Many recruiters aren’t sure what actually makes a post valuable, how to stay consistent when they’re already stretched, or where to even begin when everything feels chaotic. ⭐ If you don’t know what you’re doing in the first place it’s hard to get it right. ⭐ Recruitment burnout is real - and your content strategy shouldn’t add to it. ⭐ Often, it’s the simple, practical steps that finally make your strategy stick. So yes, we all know effective content is needed to drive our desks and businesses forward next year…but where the hell do we start!? My guest on this show is Dominic Watts, Managing Director of Evil Media. I got to know him through the work he does for ALS and their Founder, Alex Dick - and if you haven’t seen their content, get it on your feed ASAP. I love Dom’s use of humour and how he taps into our world as recruiters - he gets it, he lives it, and he’s not afraid to take the piss out of it either. He’s insanely creative and brilliant at building content strategies that push boundaries and get results. Dom will be bringing 11 years of digital production and social media experience to the table - and trust me, he’s got opinions. We will cover: 💡 What most people get wrong when they’re trying to build a content strategy 💡 Ways you can stay consistent when content creation feels overwhelming 💡 What makes a piece of content actually worth posting If you’re looking to start fresh and create content that brings results in 2026, then this is the show for you! I look forward to having you there. A lot of people ask me what software I use to stream these shows...it's StreamYard. If you'd like to check it out and get a $10 discount use this link - https://streamyard.com/pal/d/5342276534534144
