What Recruitment Gets Wrong (and Right) About Branding
There are thousands upon thousands of recruitment companies in the UK, and as a result we’re constantly trying to find ways to stand out from the crowd. Marketing is an important part of the process to help us do this, because attracting people into our agency makes things a hell of a lot easier! Most recruitment agencies talk about how ‘we do things differently here’, when in actual fact their branding suggests otherwise. But get this right and this is a way you can truly get noticed, drawing in more candidates and clients to your agency. ⭐ What does ‘brand’ actually mean? ⭐ When defining and building your brand, it’s hard to know where to start. ⭐ It’s important that marketers and leaders in the agency collaborate effectively. So how do we know what we’re doing right, and what we need to change to get this right? My guest on this show is Emily Thomas, Brand and Communications Manager at Thrive Recruitment Marketing. Emily has worked in agency as a marketer herself, and now partners with recruitment leaders across 15+ countries to define, articulate and activate brand messaging that cuts through a noisy market. She helps agencies build marketing strategies that flex with their goals but stay true to their identity, and she’s bloody good at it! We will cover… 💡 What most recruitment businesses misunderstand about ‘brand’. 💡 How recruitment marketers and leaders can work together more effectively. 💡 The S.H.A.R.P. framework and how it helps recruitment agencies build stronger brands. If you’re looking to increase your reach and get noticed, then this is a show you won’t want to miss! I look forward to having you there. A lot of people ask me what software I use to stream these shows...it's StreamYard. If you'd like to check it out and get a $10 discount use this link - https://streamyard.com/pal/d/5342276534534144
