LIVE from Coventry: Collaboration, Value-Add & The Truth About LinkedIn for Recruitment Suppliers
This week’s RecTalk is recorded LIVE at the TEAM Network Service Providers Meeting in Coventry – and it’s an absolute belter 🔥 Nitin Sharma is joined on stage by: * Sam Rasdall – Potent Positioning * Michelle Davies – Candidate Source * Christian Mather – One Day Wealth In front of a room full of recruitment service providers, this panel dives deep into one big question: 👉 Why don’t suppliers collaborate properly… when we’re all selling to the same ICP? Drawing from the live discussion , this episode explores: * Why most suppliers say they know their ICP – but rarely leverage shared audiences * The missed opportunity in supplier-to-supplier collaboration * How to add value to recruiters’ clients (not just sell to them) * Why webinars should be lead generators, not just “marketing assets” * The difference between value-add and disguised sales pitching * Fear, insecurity & trust issues in collaboration * Why authenticity on LinkedIn actually works (even if you “hate LinkedIn”) * The long-game mindset required to build real referral partnerships * Why customer success teams hold hidden collaboration gold * How to turn partnerships into multiple deal flow streams There’s some proper honesty in this one. From cult-like networking groups to fear of competitors “stealing” clients, nothing was off limits. 🔥 Key Themes 1️⃣ Collaboration isn’t tactical – it’s strategicOne good partner relationship can drive 5–10 deals. Yet most suppliers focus purely on direct client acquisition. 2️⃣ Value-first wins Run webinars for your partners’ clients. Share each other’s content. Build micro-packages together. Stop pitching – start helping. 3️⃣ Authenticity over polish Michelle shares how going from “allergic to LinkedIn” to being unapologetically authentic actually generated real inbound business. 4️⃣ Marketing = Sales Enablement Sam drops a killer point: marketing assets are useless without sales touchpoints. Every piece of content should create conversations. 5️⃣ Fear is the blocker Are we scared of competitors? Of losing clients? Of opening our network? The panel unpacks the insecurity that holds suppliers back. 6️⃣ Play the long game This isn’t transactional. It’s relational. The hockey stick only comes after consistency. 🔗 Connect with the panel guests Sam Rasdall: https://www.linkedin.com/in/sam-rasdall-501863108/ Michelle Davies: https://www.linkedin.com/in/michelleadavies/ Christian Mather: https://www.linkedin.com/in/christianmather/ Find out more about the TEAM network: https://www.theteamnetwork.co.uk/ 🔗 Connect with the host Nitin Sharma: https://www.linkedin.com/in/nitin-rectools/ Discover recruitment tools and services: https://www.rectools.io/ New episodes of RecTalk (including Founder Diaries and Talking Talent) currently drop on Wednesday and Friday. Look out also for new episodes of The Mixed Grill — the official podcast of the Recruitment Curry Club — dropping on Thursday. https://www.linkedin.com/company/the-recruitment-curry-club/ Listen on another platform: https://rectalk.co.uk/ 🔗 Get in touch with these recommended suppliers Ascen: https://www.ascen.com/ ThinkinCircles: https://thinkincircles.com/ Infinity Staff Global: https://www.infinitystaffglobal.com/ The Marketing Junction: https://themarketingjunction.com/ Konquest: https://konquest.io/
