Email Isn’t Dead — You’re Killing It (And Don’t Even Know It) | Ben Fielding, Quinset
Is email really dead for recruiters… or have we just broken it ourselves? In this episode of RecTalk, Nitin Sharma is joined by Ben Fielding, email deliverability specialist and founder of Quinset, to unpack one of the most misunderstood (and quietly damaging) issues in recruitment: email reputation and deliverability. Recruiters everywhere are walking away from email and piling into LinkedIn outreach — but as Ben explains, email isn’t failing you… your behaviours are. Together, Nitin and Ben dig into: * Why recruiters think email “doesn’t work anymore” * How mass mailshots, KPIs, and CRM automation are quietly destroying domain reputation * What Google, Gmail, and email service providers actually care about (and now actively enforce) * Why SPF, DKIM and DMARC aren’t enough on their own * The real damage caused by cold outreach, irrelevant messaging, and spam complaints * Why burner domains, subdomains, and “clever” workarounds no longer work * How AI-driven recruitment CRMs can make things worse if left unchecked * The hidden business impact of poor deliverability (missed interviews, unpaid invoices, damaged brand trust) * Why email problems are rarely owned by one team — and how this becomes a 360° business issue Ben also shares real-world examples of how recruiters accidentally land themselves in “Gmail jail”, why trendy domains (.io, .blue, uk.com, etc.) can be a liability, and what recruiters should be doing instead if they want email to work long-term. This is a must-listen episode if you: * Rely on email for BD, candidate outreach, or client comms * KPI consultants on volume-based outreach * Use recruitment CRMs, automation tools, or AI-driven matching * Have ever said: “Email just doesn’t work like it used to” 👉 Email isn’t dead. But bad habits, bad data, and bad systems will absolutely kill it. 🔗 Connect with the guest Ben Fielding: https://www.linkedin.com/in/benfielding/ Quinset: https://www.rectools.io/product/quinset-powermail/ Ben’s previous appearance on RecTalk: https://youtu.be/M0q78UifE_c https://open.spotify.com/episode/23wUYXDLJUZKsWuINIqVuH 🔗 Connect with the host Nitin Sharma: https://www.linkedin.com/in/nitin-rectools/ Discover recruitment tools and services: https://www.rectools.io/ New episodes of RecTalk, including Founder Diaries and Talking Talent, drop on Wednesday and Friday — Monday episodes will return soon! Look out for new episodes of The Mixed Grill — the official podcast of the Recruitment Curry Club — dropping on Thursday. https://www.linkedin.com/company/the-recruitment-curry-club/ Listen on another platform: https://rectalk.co.uk/ 🔗 Get in touch with these recommended suppliers Robert Woodford — The Marketing Junction: https://www.linkedin.com/in/marketing4recs/ Barry Cullen — recLAW: https://www.linkedin.com/in/barrycullen/ Andrew Philipson — JOBBA: https://www.linkedin.com/in/andrewphilipson/ Ross Thompson — Infinity Staff Global: https://www.linkedin.com/in/rossnthompson/ Dougie Loan — SourceWhale: https://www.linkedin.com/in/dougieloan/ Andrew Constantinou — Nodex: https://www.linkedin.com/in/apconstantinou/
