TALKING TALENT - Building Trust & Truth in Employer Branding with Emily Firth of TheTruthWorks
In this insightful episode of Talking Talent, hosts Nitin Sharma and Sean Kennedy sit down with Emily Firth, Co-founder of TheTruthWorks, to tackle one of the biggest challenges facing employers today — trust. Recording from IHR Live in London, the conversation dives deep into how businesses can rebuild credibility and authenticity in an increasingly artificial world — one dominated by AI, automation, and corporate buzzwords. Emily shares her perspective on why employer brands must start with honesty, how to craft a genuine employee value proposition, and why leaders need to be more transparent, communicative, and self-aware. The trio explore: * Why mistrust has become the default in work and society * How AI and remote work impact perceptions of honesty and productivity * The crucial link between leadership communication and employee engagement * Why “fixing your employee experience” matters more than a slick careers page * How to make employer branding less about spin and more about truth * The importance of vulnerability and community among business leaders Emily also shares her personal journey from Global Head of Employer Branding at Booking.com to launching her own consultancy, TheTruthWorks — a firm built on telling the truth, not selling a façade. 👥 Who this episode is for: * Employer brand and talent marketing professionals * Business leaders and founders navigating hybrid work and culture shifts * HR and TA professionals seeking to strengthen engagement and retention * Anyone curious about the intersection of trust, transparency, and truth-telling in modern work 🔗 Connect with the guest Emily Firth: https://www.linkedin.com/in/emilyfirth/ TheTruthWorks: https://www.thetruthworks.co/ 🔗 Connect with the hosts Sean Kennedy: https://www.linkedin.com/in/seanthetaguy/ Nitin Sharma: https://www.linkedin.com/in/nitin-rectools/ Discover recruitment tools and services at Rectools.io: https://www.rectools.io/ Find out about the Recruitment Curry Club: https://www.linkedin.com/company/the-recruitment-curry-club/ New episodes of RecTalk, Founder Diaries and Talking Talent drop every Wednesday and Friday. Listen on another platform: https://rectalk.co.uk/ 🔗 Get in touch with these recommended suppliers Carl Jones — Konquest: https://www.linkedin.com/in/carl-jones-66093722/ Ben Fielding — Quinset: https://www.linkedin.com/in/benfielding/ Ross Thompson — Infinity Staff Global: https://www.linkedin.com/in/rossnthompson/ Matt Fox — Exitus Advisory: https://www.linkedin.com/in/matt-fox-50b10311/
