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the old adage in sales @rectalkpodcast

Let's rethink the old adage "people buy from people." It's not just about likability—it's about relatability. Whether you're engaging with prospects, candidates, or clients, building genuine connections based on shared values and authenticity is what truly matters. Candidates decide whether to join or stay because they feel connected to you, just as clients choose partners they trust and relate to. Remember, hiring isn't just about skills; it's about culture fit and chemistry. Focus on being relatable and authentic—it's the key to stronger relationships and better outcomes.

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