Marketing-Led, Sales-Enabled: Building a Recruitment Brand That Converts – w/ Kris Holland of Kitto
In this power-packed episode of RecTalk, Nitin Sharma sits down with Kris Holland, founder of the recruitment marketing powerhouse Kitto, for an unfiltered, insight-rich dive into how recruitment agencies can stop “redefining recruitment” in words—and start doing it in action. If you've come to terms with the fact that recruitment isn't just a sales job and you're finally ready to take marketing seriously, this episode is your blueprint. Kris unpacks Kitto’s “Universe” model—a unique, strategy-first approach to recruitment marketing that includes building an engaging orbit, leveraging push/pull content, and cultivating a brand that actually means something to your target audience. 🔥 Key Topics Covered: * The real starting point for any effective recruitment marketing strategy (hint: it’s not your website) * Why every recruitment firm needs to stop selling “what” they do and start telling stories * Kitto’s "rocketship" analogy: how to attract prospects into your orbit and convert them at the right time * Why a brand should qualify out as well as in the right clients and candidates * How to use content to create value touchpoints, not just vanity metrics * What recruitment agencies can learn from SaaS and tech companies about customer acquisition * How employer branding can drastically reduce churn and bad hires Who this episode is for: * Recruitment leaders serious about marketing-led growth * Marketers working inside recruitment firms and looking for structure * Founders who want to build an employer brand that attracts the right people—and repels the wrong ones * Anyone tired of outdated sales-first strategies that don't scale This episode is proudly sponsored by RecCircle — your go-to platform for building referral-driven recruitment networks. Empower your community. Recruit smarter. https://www.reccircle.co.uk/ 🔗 Connect with Kris Holland LinkedIn: https://www.linkedin.com/in/kris-holland/ Kitto: https://www.wearekitto.com/ 🔗 Connect with Nitin Sharma LinkedIn: https://www.linkedin.com/in/nitin-rectools/ Rectools.io: https://www.rectools.io/ Find out about the Recruitment Curry Club: https://www.linkedin.com/company/the-recruitment-curry-club/
