From Accenture to Aircraft Hangars: Ajmal Mushtaq’s Boss Pizza Empire & the Franchise Formula
In this fire-powered episode of RecTalk, filmed once again at Firefish HQ (https://www.firefishsoftware.com/), Nitin Sharma sits down with the unstoppable Ajmal Mushtaq—law grad turned corporate consultant turned food industry juggernaut—to unpack the explosive growth of Boss Pizza, the UK’s fastest-growing pizza franchise. Ajmal shares the behind-the-scenes grind that turned a single kitchen into a franchise blueprint, marketing secrets that put Boss Pizza on the map (spoiler: TikTok is king), and why simplicity and execution beat corporate theory every time. From franchisee attraction strategy to building national brand recognition with no formal business plan, Ajmal’s journey offers golden parallels for recruitment leaders scaling agencies and dreaming beyond borders. You'll hear: * Why Ajmal ditched a jet-set life at Accenture to go all-in on food delivery. * The franchise model vs. self-funding expansion: what's smarter for scale? * Social media domination: how Boss Pizza leverages 30+ channels with a single funnel. * The truth about hustle culture, saving money, and the entrepreneurship myth. Ajmal also gets personal, sharing his biggest regret, greatest success, and the emotional moment that topped it all—holding his newborn son. No fluff, no filters, just powerful insights from a leader who builds more than just pizza shops. Who this episode is for: * Recruitment founders aiming to scale sustainably * Entrepreneurs weighing franchise vs. organic growth * Marketers and social media geeks craving ROI insights * Anyone who’s built something from scratch—or wants to * Business leaders who love real talk, not “follow your dreams” fluff Some content was cut for YouTube at 24:37. Head to https://rectalk.co.uk/ to hear the uncut version on Spotify, Apple and other platforms. This episode is proudly sponsored by RecCircle — your go-to platform for building referral-driven recruitment networks. Empower your community. Recruit smarter. https://www.reccircle.co.uk/ 🔗 Connect with Ajmal Mushtaq LinkedIn: https://www.linkedin.com/in/ajmal-mushtaq-4342a363/ Boss Pizza: https://www.boss-pizza.co.uk/about 🔗 Connect with Nitin Sharma LinkedIn: https://www.linkedin.com/in/nitin-rectools/ Rectools.io: https://www.rectools.io/ Find out about the Recruitment Curry Club: https://www.linkedin.com/company/the-recruitment-curry-club/
