EP 36 - How to Master Cold Outreach, Crush Cold Calls & Build a Personal Brand W/Emily White
In this episode of The 1% Better Recruitment Podcast, I’m joined by the brilliant Emily White from SourceWhale — or as some of you might know her, The Queen of TikTok! 🏆 We dive deep into: ✅ How Emily structures her cold outreach to land more meetings ✅ Why data-driven sales processes beat “winging it” every time ✅ Real-world strategies for cold calling success (and overcoming call fear) ✅ Building a personal brand on TikTok and LinkedIn to warm up your market ✅ How to be hyper-focused with your time and automate the right tasks ✅ Why recruiters NEED to spend more time on the phone — and how to make it easier Emily also shares her full 9-step BD outreach process, her email writing tips (spoiler: stop saying "Hope you're well!"), how to turn "not hiring" objections into opportunities, and how she’s smashing it on TikTok while still driving real revenue! This is packed with tactical advice you can action immediately — if you're serious about getting 1% better every day in recruitment, this is unmissable. 🔗 Connect with Emily White on LinkedIn here - https://www.linkedin.com/in/emily-white-sw/ 🔗 Connect with Charles on LinkedIn here - https://www.linkedin.com/in/charleskyriakou1 📲 Follow her on TikTok: https://www.tiktok.com/@recruitmentsecrets?is_from_webapp=1&sender_device=pc 📲 Follow Charles on TikTok: https://www.tiktok.com/@charles.kyriakou?is_from_webapp=1&sender_device=pc 🎙️Follow on Spotify - https://open.spotify.com/show/46LjJfw0Y4IVJwnigCdxJX?si=921bf1a780ae48d8 Follow on Apple - https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502 Subscribe for more no-fluff, high-impact recruitment advice! 🔥🚀
