How Recruiters Can Actually Get Replies to Emails | Ben Fielding (EP 80)
In this episode of The 1 Percent Better Recruitment Podcast, I’m joined by Ben Fielding, an email deliverability and outreach specialist who helps recruitment businesses get their emails into inboxes instead of spam. Ben works closely with recruitment agencies to fix one of the most overlooked problems in modern business development, email deliverability and outreach strategy. Many recruiters are sending hundreds of emails but never realise why their messages aren’t landing, getting opened, or generating replies. In this episode, we break down the technical and strategic side of email outreach, from DNS settings and spam filters to writing emails that actually start conversations. We cover: ✅ Why recruitment emails land in spam ✅ The technical basics recruiters should understand (SPF, DKIM, DMARC) ✅ How spam filters actually work ✅ Why most recruitment email campaigns fail ✅ The biggest mistakes recruiters make with outreach ✅ How to structure email campaigns that generate replies ✅ The importance of multi-channel outreach (email, calls, LinkedIn) ✅ Personalisation vs automation in email campaigns ✅ The psychology behind emails that get opened ✅ Why recruiters should focus on starting conversations, not just sending CVs ✅ How recruiters can improve their email deliverability immediately ✅ Ben’s 1 Percent Better advice for recruiters ⏱ Timestamps: 00:00 – Introduction 02:00 – Why recruiters struggle to get replies to emails 06:00 – Email deliverability explained 12:00 – The technical setup recruiters often miss 18:00 – Why emails end up in spam 24:00 – Email outreach mistakes recruiters make 32:00 – How to write better recruitment emails 40:00 – Personalisation vs automation 48:00 – Multi-channel outreach strategies 55:00 – The psychology of email engagement 01:03:00 – Ben’s 1 Percent Better tip 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the multi-channel outreach platform I personally use and recommend to recruiters and founders. SourceWhale helps you combine email, LinkedIn, calls, and tasks into one structured, consistent BD workflow, without relying on spray-and-pray automation. If you want better conversations, not just more activity, this is worth a look. 👉 Book a demo here: https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign=&utm_term=charles_kyriakou&utm_content=book_a_demo Mention The 1 Percent Better Recruitment Podcast or my name, Charles Kyriakou, when you book. 🔗 Connect with Ben Fielding 💻 LinkedIn: https://www.linkedin.com/in/benfielding/ 🔗 Connect with Charles Kyriakou 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502 🎙️ Spotify: https://open.spotify.com/show/46LjJfw 📰 LinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712/ 🌐 Website – https://www.inf1nitelearning.com/ 👇 If this episode made you rethink how you approach email outreach, like, comment, subscribe, and share it with a recruiter who needs to see it.
