EP 73 - Old-School Sales, New-School Tech, What Actually Works? w/Rohit Kapoor
In this episode of The 1 Percent Better Recruitment Podcast, I’m joined by Rohit Kapoor to unpack what actually works in sales today, and how recruiters can blend old-school fundamentals with new-school tech without losing the human edge. Rohit’s career spans agency recruitment, tech sales, and building recruitment technology products. He’s been on the phones, in the trenches, managing teams, selling SaaS, and working directly with agencies on how they really operate day to day. That gives him a grounded, no-BS perspective on sales, automation, video, AI, and what genuinely drives results. We cover: ✅ Old-school sales fundamentals that still outperform today ✅ New-school recruitment tech, and how to use it properly ✅ Why recruitment is (and always will be) a sales-led business ✅ Process vs tools, and where agencies get this backwards ✅ Video, voice notes, and standing out in a crowded market ✅ Why automation alone doesn’t create revenue ✅ The danger of over-relying on tech without habits or structure ✅ Consistency, pipeline management, and future-proofing billings ✅ Sales confidence, rejection, and building resilience ✅ Human relationships in an AI-driven world ✅ Lessons from recruitment that apply to tech sales ✅ Rohit’s 1 Percent Better advice for recruiters and founders ⏱ Timestamps: 00:00 – Intro and Rohit’s background 03:00 – From recruitment to tech sales 08:00 – Old-school recruitment and early sales culture 15:00 – Sales floors, cold calling, and learning the hard way 22:00 – Why recruitment is still a sales job 30:00 – Video, voice notes, and modern BD 38:00 – Automation vs human selling 46:00 – Process, consistency, and pipeline discipline 54:00 – Relationships, trust, and long-term growth 01:02:00 – Sales lessons recruiters ignore 01:10:00 – Rohit’s 1 Percent Better tip 🔗 Connect with Rohit Kapoor 💻 LinkedIn: https://www.linkedin.com/in/rohit-kapoor-/ 🔗 Connect with Charles Kyriakou 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502 🎙️ Spotify: https://open.spotify.com/show/46LjJfw 📰 LinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712/ 🌐 Website - https://www.inf1nitelearning.com/ 👇 If this episode resonated, like, comment, subscribe, and share it with a recruiter who needs to hear this.
