EP 56 - The Celebrity Experience: Standing Out in Recruitment w/Samm Green
In this episode of The 1% Better Recruitment Podcast, I’m joined by Sam Green, Co-Founder & COO at Few&Far, one of Europe’s leading digital product recruitment firms. We dig into how Few&Far built a reputation for creating a “celebrity experience” — making clients and candidates feel like VIPs. From embedding behaviours into promotions, to using community as a business development engine, to embracing AI without losing the human touch, Sam shares what it really takes to stand out in recruitment today. This is a practical and unfiltered conversation about how to build culture, retain great people, and scale sustainably in a changing industry. We cover: ✅ What the “celebrity experience” really means in recruitment ✅ Why face-to-face meetings still beat Zoom or phone calls ✅ How to add true consultative value in client conversations ✅ Building culture & KPIs around behaviours, not just billings ✅ Community & events as a long-term BD engine ✅ The reality of AI in recruitment (beyond email automation) ✅ Why happy consultants bill more — and stay longer ✅ Treating alumni as advocates, not rivals Whether you’re a rookie recruiter or a founder trying to scale, this episode is full of real-world lessons on client experience, culture, and standing out in 2025’s recruitment market. Timestamps: 00:00 – Welcome & Sam’s background at Few&Far 03:00 – What the “celebrity experience” means in practice 07:30 – Balancing BD sprints with consultant autonomy 12:00 – Why face-to-face meetings beat remote interactions 16:20 – Consultative value: going beyond small talk 21:40 – Innovative client plays (like hotel-based interview days) 25:00 – Building community as a long-term BD strategy 30:10 – AI in recruitment: what’s hype & what’s real 36:00 – Preventing burnout & keeping consultants happy 40:30 – Alumni pride, reputation & industry collaboration 46:30 – Sam’s 1% Better tip Connect with Sam Green 🔗 LinkedIn: https://www.linkedin.com/in/sammfewandfar/ Connect with Charles Kyriakou 🔗 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 🔗 TikTok: https://www.tiktok.com/@charles.kyriakou 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502 🔗 Spotify: https://open.spotify.com/show/46LjJfwLJ5MxzTQWqogOBN 🔗 LinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712 👇 Enjoyed this? Like, comment & subscribe — and share it with someone who needs to hear it.
