EP 42 – Why Leaderboards Work & Lazy Recruiters Hate Data w/Mark Howell
In this episode of The 1% Better Recruitment Podcast, I’m joined by Mark Howell, Founder of TenRecs Software, a recruitment tech platform shaking up the industry with real-time gamification, accurate data, and software recruiters actually want to use. We dive deep into: ✅ Why leaderboards drive performance (and why lazy recruiters hate them) ✅ The psychology behind gamification and sales motivation ✅ How TenRecs is solving the CRM adoption problem once and for all ✅ Ego in recruitment, when it helps and when it wrecks your pipeline ✅ The future of KPIs, what should stay, and what’s outdated ✅ How to coach recruiters using data, not just gut feel ✅ The tension between old-school call stats and modern metrics ✅ Sales floor war stories, from scratch cards to showdown deals ✅ Why most CRMs fail recruiters, and what to do instead ✅ The truth about activity, influence, and sustainable high performance If you’ve ever wondered how to truly motivate a recruitment team, without micromanaging, this is the episode to listen to. ⏲ Timestamps: 00:00 – Intro 01:30 – Meet Mark Howell and the story behind TenRecs 05:00 – Why gamification works in sales (and how to use it right) 10:00 – Scratch cards, sprints & the power of visual incentives 15:00 – Why ego drives top billers (and where it backfires) 22:00 – The real purpose of KPIs (and how most firms get it wrong) 28:00 – Building a healthy culture of performance 35:00 – How to lead recruiters without killing their drive 41:00 – The myth of activity vs. outcomes 47:00 – What makes TenRecs different from other CRMs 53:00 – How gamification can transform recruitment operations 58:00 – Final thoughts: how to get 1% better in recruitment 🔗 Connect with Mark Howell on LinkedIn: https://www.linkedin.com/in/mark-howell-3031a714/ 🔗 Connect with Charles Kyriakou on LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📰 Subscribe to the newsletter – https://www.linkedin.com/newsletters/... 🎙️ Follow on Spotify: https://open.spotify.com/show/46LjJfw... 🎧 Follow on Apple Podcasts: https://podcasts.apple.com/us/podcast... 📲 Follow Charles on TikTok: https://www.tiktok.com/@charles.kyria... Subscribe for no-fluff, high-impact recruitment advice that actually works. 💼🔥
