Winning new clients blueprint: market-driven strategy | Jade Brar-Hasse @ Talent Matters London
Discover how Jade Brar-Haase helps recruitment agencies win clients with a structured, sustainable, and data-driven approach to growth. Looking to take your recruitment agency’s client acquisition strategy to the next level? Explore Jade Brar-Haase’s end-to-end approach in this exclusive presentation at the Talent Matters Event in London, hosted by Wave. 📖 Read the full article here: https://wave-rs.co.uk/resources/guide/video/winning-new-clients-strategy-jade-brar-hasse-talent-matters-london/ In this insightful session, Jade Brar-Haase breaks down her tried-and-tested framework for recruitment agencies looking to win clients and grow sustainably. Whether you're navigating a highly competitive market or trying to differentiate yourself, this talk offers practical advice and frameworks you can use right away. Key topics covered: 👉 Market Insights: Discover tools like SWOT, PESTLE, and digital competitor audits to identify opportunities and threats. Learn how to move from crowded "red oceans" to untapped "blue oceans" and stand out from the competition. 👉 Customer Focus: Build value-driven personas and deeply understand your client's "jobs, pains, and gains." Use these insights to create services that genuinely solve problems and deliver value beyond expectations. 👉 Engagement Strategies: Learn how to structure effective marketing plans with SAFE criteria (Suitability, Acceptability, Feasibility) to ensure buy-in from stakeholders and align with long-term business objectives. This video is packed with actionable insights and real-world examples, such as the importance of building personal brands within recruitment agencies and how to visualise competitor data for better decision-making. Jade also shares her favourite tools and templates, including competitor audit frameworks, value proposition canvases, and marketing planning methods that align teams and drive results. If you’re a recruitment agency owner, marketer, or team leader, this session will provide you with the strategies and tools needed to attract clients and build sustainable growth. Chapters: 00:00 Introduction and Overview 00:46 Goals and Objectives 01:46 The Importance of Sustainable Growth 04:36 Market Analysis Approaches 05:25 Competitor Audit and Digital Presence 11:04 Understanding Your Customer 12:23 Value Proposition Canvas 16:16 Engagement and Marketing Plan 19:29 Conclusion and Final Thoughts
