A no-holds-barred session on customer retention | Paul Sharpe @ Talent Matters London
Learn how Paul Sharpe’s actionable strategies can boost customer retention, refine segmentation, and drive profitability for recruitment agencies. Looking for ways to optimise customer retention and elevate your recruitment agency's performance? Paul Sharpe’s talk at the Talent Matters Event in London delivers an insightful and pragmatic approach to solving the biggest challenges recruiters face today. 📖 Read the full article here: https://wave-rs.co.uk/resources/guide/video/customer-retention-paul-sharpe-talent-matters-london/ Discover how to track customer retention, segment your client base, and create innovative product offerings to stay ahead in a competitive market. In this dynamic and engaging session, Paul Sharpe dives into the pressing issues facing recruitment agencies and shares practical steps to build a more sustainable, profitable, and customer-focused business. Key discussion points include: 👉 Customer Retention: Why it's crucial to measure this monthly and simple methods to re-engage lost clients. Learn how most recruitment agencies lose 50% of their clients year-on-year and strategies to turn this around. 👉 Customer Segmentation: Discover a three-step method for segmenting your client base based on value, relationship status, and growth potential. Understand where to focus your time and resources for the best returns. 👉Service Reviews: Learn how to conduct meaningful reviews with clients, shifting the focus from the past to future opportunities, and use thought leadership to strengthen relationships. 👉 Product Innovation: Embrace solutions-focused offerings such as RPO and MSP to differentiate yourself from competitors. Paul highlights the importance of understanding customer pain points and building minimum viable products (MVPs) to beta test with clients. Paul’s humorous and straightforward delivery ensures that both experienced and novice recruiters can take away actionable insights. If you’re ready to shift your mindset and adapt to the ever-changing recruitment landscape, this video is essential viewing. Chapters: 00:00 Introduction and Setting Expectations 01:05 Importance of Customer Retention 03:49 Segmenting Your Customer Base 06:43 Service Reviews and Customer Engagement 09:21 Challenges in the Recruitment Industry 10:55 Future Market Outlook and Strategies 15:27 Outsourcing and Evolving Services 18:28 Financial Metrics and Pricing Strategies 20:59 Conclusion and Final Thoughts
