A no-holds-barred session on business development | James Gage @ Talent Matters London
James Gage shares warm and practical business development strategies to help recruiters win new clients and build stronger relationships. Discover James Gage’s session from the Talent Matters Event in London, where he dives into a practical approach to business development for recruitment agencies. 📖 Read the full article here: https://wave-rs.co.uk/resources/guide/video/business-development-james-gage-talent-matters-london/ From maximising BD time to following up effectively, James provides actionable insights and tips that make BD less daunting and more rewarding. In this insightful presentation, James Gage of Northstar People explores how recruitment consultants can master business development by focusing on warmer and smarter approaches. Whether you’re targeting new clients or nurturing existing ones, James outlines strategies to make BD easier, more efficient, and more successful. Key topics include: 👉 The Importance of BD Time: Are your consultants spending enough time on BD? James challenges common misconceptions about time management and highlights the value of dedicating time to business growth. 👉 Warmer BD Techniques: James shares 10 practical and warm BD methods, including "hot bossing," references, speculative sales calls, and ad chasing, that make BD more approachable for consultants. 👉The Power of Follow-Up: Learn why persistence pays off, with James outlining a seven-touch rule to turn initial rejections into eventual wins. Additional insights: 👉 Why BD is about more than just getting jobs—it’s about building long-term relationships and gathering valuable client intelligence. 👉How to create authentic, personalised online content to build trust and enhance your team’s individual brands. 👉Creative strategies to break into tough markets, including targeted e-shots and networking at industry events. With real-world examples and a down-to-earth approach, James Gage provides the guidance and tools needed to refine your BD efforts and thrive in today’s competitive recruitment market. Chapters: 00:00 Introduction to Business Development 00:55 The Importance of BD Time 01:48 Gathering Valuable Information 03:49 Warmer Business Development Techniques 04:26 Hot Bossing and References 06:55 Ad Chasing and Interview Leads 09:28 Leveraging Online Content 13:33 Engaging with Events and Speculative Sales 15:19 Persistence and Follow-Up Strategies 19:26 Final Thoughts and Leadership
