Why you should find your Minimal Viable Product and grow it | Talent Matters Podcast
EP205 | Advice and insights from a recruitment tech CEO | Dave talks to… Wendy McDougall 🎧 https://open.spotify.com/episode/5fU12i8kOY9IEARoJpRWgl?si=TtKan-nPTeaPiBHzUsLb0Q 📖 https://wave-rs.co.uk/blog/dave-talks-to-wendy-mcdougall-talent-matters-podcast -- In the first four years Firefish took on a wide variety of early beta clients who ultimately helped shape the product. What’s essential is to find your place and not try to be everything to all companies - and that is universal to all businesses. The first challenge is to establish that MVP - Minimum Viable Product - that has enough features to attract clients and validate your ideas, allowing you to improve and grow. Wendy admits that one of Firefish’s initial mistakes was wanting to target in-house at a time when that market wasn’t quite ready for what were then fairly innovative marketing concepts. They tried to force it for a couple of years but it wasn’t until it was flipped to do what it was built for - target agency clients - that it flew. What the in-house market wants and what the recruiter wants is very different. The features may fit for both but the priorities of the two are radically different. As a recruiter you need to find the tech that is right for your business. In recruitment, your MVP may look different but the concept still fits - start small, find what works, listen to your clients, and grow organically.
