Can recruitment agencies ever really have a brand? | Talent Matters Podcast
EP202 | Tips on copywriting for recruiters and recruiter branding | Dave talks to… Mitch Sullivan 🎧 https://open.spotify.com/episode/7iKbJCjEaHkdo5dzNiUxlQ?si=VI4X6VSaQI6lYJBwR5BhTw 📖 https://wave-rs.co.uk/blog/dave-talks-to-mitch-sullivan-talent-matters-podcast/ ------ Mitch – never one to shy away from a controversial statement – argues that, if you define a brand as the way somebody thinks or feels when they encounter a business or name, no agency can have a brand. However, individuals will evoke a reaction and can be associated with a value, approach, way of thinking, or style. Social media has given the power back to the individual as it allows them to build a personal brand and use that to form connections and nurture relationships.
