Why recruiters need to be both salespeople and marketers | Talent Matters Podcast
EP202 | Tips on copywriting for recruiters and recruiter branding | Dave talks to… Mitch Sullivan 🎧 https://open.spotify.com/episode/7iKbJCjEaHkdo5dzNiUxlQ?si=VI4X6VSaQI6lYJBwR5BhTw 📖 https://wave-rs.co.uk/blog/dave-talks-to-mitch-sullivan-talent-matters-podcast/ ------ In today’s market, do recruiters need to be more marketing, less sales or does there need to be a whole new skill set that’s perhaps a hybrid of those? Recruiting should probably be viewed as ‘selling light’. You can’t sell a job in a job ad, all you can do is sell the idea that it’s worth finding more about it. It’s a lead generator and that has to be acknowledged and recognised. The real selling begins once you start to talk to people but even then recruiters can only take selling so far because two parties have to meet each other, like each other and form a contract and that’s something recruiters can’t wholly have influence over on either side. In that sense, recruiters are more in the promotion business than the selling business. Ultimately, sensitivity to both sales and marketing are needed. What should be remembered is that you’re dealing with two sets of moving parts, both of which are liable to change in an instant, sometimes irrationally. It’s why recruitment can be a tough industry.
