Totaljobs price increase: A direct correlation between price increases and ROI increases
EP207 | Totaljobs price rise, job board strategy & the future of recruitment | Dave talks to... Jon Wilson 🎧 https://open.spotify.com/episode/2euFhdXDIofcyIzNb356Ov?si=In_Zk921Tvi5QAqCwGVcJQ 📖https://wave-rs.co.uk/blog/dave-talks-to-jon-wilson-talent-matters-podcast/ ---- The Totaljobs price increase comes hot off the heels of COVID, a move which stung many. While there is never a good time to increase prices, the increases could have been extreme depending on the level of discount clients were receiving. However, Jon Wilson (Totaljobs CEO) argues that some clients were already paying those prices, so some equity within the market is needed. As a result of the increase in rates, Totaljobs are now seeing some clients taking less jobs in their package but getting more applicants for each of those jobs. Job ads are a proxy for good quality applications, and a lot of investment goes into the performance of job ads. A way clients can understand the return on investment is by delivering that return.
