Totaljobs price increase: What was the goal? | Talent Matters Podcast
EP207 | Totaljobs price rise, job board strategy & the future of recruitment | Dave talks to... Jon Wilson 🎧 https://open.spotify.com/episode/2euFhdXDIofcyIzNb356Ov?si=In_Zk921Tvi5QAqCwGVcJQ 📖https://wave-rs.co.uk/blog/dave-talks-to-jon-wilson-talent-matters-podcast/ ----- While appearing on the Talent Matters podcast, Totaljobs CEO Jon Wilson suggested the price increase was to ensure a steady stream of quality, active candidates. When prices were cheaper, lots of jobs were being reposted within days, leading to high numbers of job postings on the platform. This resulted in a negative candidate experience and job ad performances were becoming diluted. With fewer jobs, the candidate experience is better – people looking for jobs are using Totaljobs more, meaning recruiters are benefiting from a higher performance. Jon supports this suggestion by highlighting that over 60% of applications on the platform are generated via Totaljobs-owned channels, meaning instant job matches, recommendations and email alerts.
