The cornerstones of recruitment marketing | Dave talks to Rohit Kapoor
Episode 9 of Wave’s Talent Matters podcast series sees Wave CEO Dave Jenkins talk to Rohit Kapoor, Co-founder of Paiger, about the idea that all recruiters are marketers, digital recruitment marketing as the evolution of traditional job advertising, the 3 pillars of recruitment marketing, consistency as a central tenet of recruitment marketing, the importance of hashtags, the power of personal brands and how hiring won’t cease in a recession. They talk about the value of marketing in recruitment, the three pillars of recruitment marketing, and why every recruiter is a marketer (they just don’t always realise it!). Rohit Kapoor has worked in the recruitment industry for 15 years and co-founded Paiger 4.5 years ago after recognising a gap in the market for recruitment marketing automation. Paiger is a marketing platform specifically designed for the recruitment industry to help recruitment businesses increase brand awareness and drive potential clients and candidates back to their website and their eco-system. Paiger has grown exponentially in under 5 years as an increasing number of recruiters begin to fully understand the value of marketing to run and grow a recruitment agency. Read the full article here: https://wave-rs.co.uk/blog/dave-talks-to-rohit-kapoor-talent-matters-podcast/ Timestamps: 00:00 - Intro 01:20 - About Rohit and Paiger 03:10 - Digital recruitment marketing as the evolution of traditional job advertising 06:00 - The idea that all recruiters are marketers (they just sometimes don’t know it) 07:40 - The 3 pillars of recruitment marketing 10:15 - Consistency as a central tenet of recruitment marketing 14:00 - Job ads are opportunities to increase brand awareness 15:10 - Creating content to provide value 18:20 - The power of personal brands 22:20 - How hiring won’t cease in a recession 25:45 - Outro Wave attracts talented candidates to recruitment agencies with three products that together form a complete solution for candidate attraction - WaveTrackR (data-powered multi-poster, analytics platform and application management system), WaveMedia (strategic media buying), and RecWebs (professionally designed recruitment websites to showcase your brand).
