How are programmatic media costs calculated? | Talent Matters Podcast
EP208 | Programmatic advertising and the evolution of recruitment media | Dave talks to… Ryan Bridgman 🎧 https://open.spotify.com/episode/1j2LYvbPEbm7WSXJHBz2MW?si=2-tNTyQ6TQifJoDAExtCmg 📖 https://wave-rs.co.uk/blog/dave-talks-to-ryan-bridgman/ --- Many recruiters are used to duration-based job board advertising, for example buying 10 adverts for £1000 for a set amount of time, so programmatic pricing can seem confusing. Essentially, it costs what the market rate is. If the market is saturated with qualified candidates, it will cost less and if candidate availability is low, pricing will be higher. In the current market, factors affecting cost will include the associated costs of bringing candidates in when they’re in short supply. In order to understand what you might be having to spend, your account manager will be able to advise what similar campaigns are costing. You might opt for cost per click or cost per application – the latter is gaining traction as it is important that those clicks convert into the outcomes you require, which is usually an application and ideally a hire. Again, the market will dictate the cost per click or application.
