Why cost per hire will be the next natural step for job boards | Talent Matters Podcast
EP208 | Programmatic advertising and the evolution of recruitment media | Dave talks to… Ryan Bridgman 🎧 https://open.spotify.com/episode/1j2LYvbPEbm7WSXJHBz2MW?si=2-tNTyQ6TQifJoDAExtCmg 📖 https://wave-rs.co.uk/blog/dave-talks-to-ryan-bridgman/ --- The outcome that really matters to recruiters is applications or hires. You don’t hire a ‘click’. Programmatic recruitment advertising will evolve to a performance model that charges based on what recruiters are really interested in by moving further down the funnel to cost per hire. The available data is getting much better, with more and more people able to track all the way through to hire. It’s already happening in the consumer arena, whereby advertisers can track a consumer’s journey all the way to ‘buy’ and beyond. For example, a consumer may buy a car and then organise the servicing through the same garage. There will be more and more relevance for both recruiters and candidates as programmatic advertisers are able to collect more data on individual candidates and their journeys.
