Why every recruiter is a marketer (even if they don’t realise it) | Talent Matters Podcast
EP209 | The cornerstones of recruitment marketing | Dave talks to… Rohit Kapoor 🎧 https://open.spotify.com/episode/5OoBrP7EEWqKwjIyBcpFxw?si=hgwD_PF0QUaW9BbR-Lc4NA 📖 https://wave-rs.co.uk/blog/dave-talks-to-rohit-kapoor-talent-matters-podcast/ --- Marketing can divide opinion within recruitment agencies – some see it as an essential tool to run and grow their business, others feel it takes consultants away from being on the phone, speaking to clients and candidates and making placements. The truth is that recruiters engage in marketing on a daily basis – it’s a fundamental part of recruitment even if it’s not always recognised as marketing. Job adverts are a form of marketing. When you advertise your jobs, you market yourself as an individual recruiter as well as marketing the agency. In order to source candidates and new clients, recruiters work their networks – that is marketing. When you put out a great job ad – that is marketing. Recruiters have always been marketers, it’s just that some don’t realise that what they do day in, day out is marketing.
