Why recruitment marketing is merely the evolution of job advertising | Talent Matters Podcast
EP209 | The cornerstones of recruitment marketing | Dave talks to… Rohit Kapoor 🎧 https://open.spotify.com/episode/5OoBrP7EEWqKwjIyBcpFxw?si=hgwD_PF0QUaW9BbR-Lc4NA 📖 https://wave-rs.co.uk/blog/dave-talks-to-rohit-kapoor-talent-matters-podcast/ --- Marketing didn’t begin with the rise of social media. In the days before socials, recruitment marketing was the way you marketed your job ads – taking those ads to the right place, in front of the right audience. You’d know which newspaper to buy space in, which job boards to post to. In 2022, you have a pool of candidates on social media waiting to be engaged with. You still need to know where to go – the demographic you’re targeting will determine the platforms you’ll want to focus on. In many ways, it’s no different to having a book of contacts that you call around when a suitable job comes in. What has changed is that social media pushes those boundaries, allowing recruiters to connect with candidates they’d never have been able to before the social media era.
