The 3 pillars to grow organic followers on social media | Talent Matters Podcast
EP209 | The cornerstones of recruitment marketing | Dave talks to… Rohit Kapoor 🎧 https://open.spotify.com/episode/5OoBrP7EEWqKwjIyBcpFxw?si=hgwD_PF0QUaW9BbR-Lc4NA 📖 https://wave-rs.co.uk/blog/dave-talks-to-rohit-kapoor-talent-matters-podcast/ --- It’s hard to know where to start with social media, but there are 3 key pillars for a solid recruitment marketing foundation: 1. Curating content Find news relevant to your market and share an opinion on it. Share news stories and articles, create a poll based on current challenges and talking points but always have an opinion and invite others to share their opinions too. 2. Job ads This is the service you provide but it is also a great opportunity to market your agency and create brand awareness through the quality of your ads and through the use of brand colours. It’s important to push ads out to where the demographic sits and drive candidates back to your application page. An option to immediately click and apply is essential or you’re likely to lose them. You need to always be thinking, “how do I get that candidate back onto my website and into my ecosystem?” 3. Creating content Create content that is relevant to your business, your market, your demographic. This could be in the form of an article, video, podcast, quiz, or something else. It could be company news, industry news or advice. It’s about pushing out value rather than a service that you’re trying to sell. Give value to candidates other than just your job offerings. There are a range of advice topics that would work. If you’re stumped, simply think about what are you saying to candidates on a daily basis throughout the recruitment process. Take what you’d say to individual candidates and put that into pieces of content. For example, how the interview process has changed in the last five years, how to deal with counter-offers in today’s world, how to return to the workplace after an extended break from it.
