Why recruitment agencies should utilise the power of personal brands | Talent Matters Podcast
EP209 | The cornerstones of recruitment marketing | Dave talks to… Rohit Kapoor 🎧 https://open.spotify.com/episode/5OoBrP7EEWqKwjIyBcpFxw?si=hgwD_PF0QUaW9BbR-Lc4NA 📖 https://wave-rs.co.uk/blog/dave-talks-to-rohit-kapoor-talent-matters-podcast/ --- Echoing previous Talent Matters guest Mitch Sullivan’s thoughts on agency branding, Rohit believes that clients and candidates largely choose an agency because of the personal brand of the consultant rather than the brand of the agency itself. “People buy from people,” Rohit maintains, so it makes sense to utilise the individual brand your consultants build over social media. It’s irrelevant whether they choose to move onto another agency in the future – use them while you’ve got them.
