How changes to advertising tactics have impacted job board fees | Talent Matters
EP213 | The evolution of the job board and what you can do to attract candidates now | Dave talks to Lee Biggins 🎧 https://open.spotify.com/episode/1mEBz7HuEbHv0nVg1E0UVy?si=JXQXvKrrS9mfvT4BBHQD0g 📖 https://wave-rs.co.uk/blog/dave-talks-to-lee-biggins/ --- The rapidly increasing use of programmatic has made a considerable difference to pricing. CV-Library used to be able to buy traffic from a large number of partners on a flat feee basis, which kept costs low and stable. There are now dozens of agencies, digital recruitment businesses, job boards and apps working programmatically. CV-Library tries to attract candidates through a number of different ways, for example TV and outdoor ads. However, they are expensive and CV-Library’s tactic of buying advertising in commuter areas is becoming harder as, with the change in working models and strikes affecting travel, there are less commuters. It’s harder to reach candidates so they need to be constantly coming up with innovative methods of candidate attraction.
