Why programmatic job adverts are here to stay but duration adverts aren’t over yet | Talent Matters
EP213 | The evolution of the job board and what you can do to attract candidates now | Dave talks to Lee Biggins 🎧 https://open.spotify.com/episode/1mEBz7HuEbHv0nVg1E0UVy?si=JXQXvKrrS9mfvT4BBHQD0g 📖 https://wave-rs.co.uk/blog/dave-talks-to-lee-biggins/ --- Is the soaring use of programmatic the next step in the evolution of job boards? Performance job advertising certainly has its place amongst other job posting options and CV-Library acquired programmatic platform Brilliant Jobs in September 2022 because of this. The adoption of programmatic by recruitment businesses has been fairly slow because it’s more complex than other options and takes time to get set up. Lee believes that, currently, duration-based models still offer better value for money. Some like to keep their adverts live for as long as possible to help fill internal talent pools and with the possibility that they will lead to other opportunities – something that would be cost prohibitive with programmatic. However, now that a huge number of job boards are turning to programmatic algorithms, the agencies that don’t adopt a programmatic approach as part of their strategy will see their ad performance begin to decline. You can often forecast an evolution by what new businesses launch with and so it is telling that not many new job boards are duration-based anymore.
