Why your recruitment website isn't working like an e-commerce site
Recruitment websites are still treated as corporate brochures, but they should be central to candidate attraction. Here’s why recruiters need to rethink their approach. Read the full article here: https://wave-rs.co.uk/resources/podcast/other/hidden-side-recruitment-website-uk-recruiter/ Recruitment websites have evolved, but many still function as static branding tools rather than active candidate attraction platforms. In this Recruitment Smarts Live snippet, Dave Jenkins discusses why agencies should move beyond using their websites as just an online brochure and start treating them as a core part of their recruitment strategy. What you'll learn: ✔️ Why recruitment websites are still seen as corporate brochures ✔️ How e-commerce websites set an example for recruitment sites ✔️ Why recruitment consultants don’t engage with their agency’s website ✔️ The disconnect between job applications on LinkedIn vs. recruitment websites ✔️ How job alerts and direct engagement can improve candidate retention Watch to discover why recruiters need to rethink their website strategy! Timestamps 0:00 – Recruitment websites started as corporate brochures 0:25 – Why agencies still rely on job boards and LinkedIn 1:02 – Recruiters rarely use their own website to attract candidates 1:38 – How recruitment websites can generate leads and applications 2:10 – Why candidates should register on your website instead of LinkedIn
