Why recruiters should Focus on zero-click content | Recruitment Cheat Codes
3 Marketing Tactics for Recruiters | Episode 101 | Recruitment Cheat Codes 🎧 https://open.spotify.com/episode/5GEL6QTZKAl6YuSBTL2RIG?si=pWVAu-z1QAmknYXECTShVQ 📖 https://wave-rs.co.uk/blog/3-marketing-tactics-for-recruiters-recruitment-cheat-codes-podcast/ --- Gone are the days when the goal was to drive as many people as possible to your website. Today's approach focuses on providing zero click content directly where users are, allowing them to consume it without navigating away from their current platform. This shift in strategy is driven by two factors: Google's tendency to present search results with the actual content embedded, and social media platforms prioritising content that keeps users on their sites. Recruiters can harness the power of zero click content by providing valuable, engaging content directly on social media platforms. This way, recruiters are able to capture and hold their audience's attention, making it easier to build relationships and showcase their expertise. This strategy not only embraces current digital marketing trends but also caters to the needs of busy recruiters and job seekers who appreciate quick, accessible information.
