How website analytics can help make you better marketing decision | Recruitment Cheat Codes
Tracking Google analytics on your website and measuring website traffic enables you to optimise your budget and make better marketing decisions. --- Recruitment website analytics essentials | Episode 102 | Recruitment Cheat Codes 🎧 https://open.spotify.com/episode/0saDhJaIMASFxUNk6aD8iC?si=debffbf1370749cc 📖 https://wave-rs.co.uk/blog/recruitment-website-analytics-essentials-recruitment-cheat-codes-podcast / --- Recruitment website metrics are essential for measuring the success of your online marketing. Recruitment Cheat Codes guest Kamila, Wave's website analytics and SEO expert, suggests these are the most important metrics to look at in order to measure website traffic and increase website conversions: - Website visits - Visits by channel (e.g. social media, searches direct from Google, referrals from other websites, etc.) - User locations (which offer insights into candidate demographics) When looking at Google Analytics data, make sure to examine a variety of time periods such as weekly, monthly, or annual, as this can help recruiters identify patterns and optimise your marketing budgets more effectively. Link to the full 13-minute conversation above.
