Useful information you can get from your recruitment website | Recruitment Cheat Codes
What web analytics do you measure? The most important for a recruitment business are application submissions, keyword searches, and job alerts. --- Recruitment website analytics essentials | Episode 102 | Recruitment Cheat Codes 🎧 https://open.spotify.com/episode/0saDhJaIMASFxUNk6aD8iC?si=debffbf1370749cc 📖 https://wave-rs.co.uk/blog/recruitment-website-analytics-essentials-recruitment-cheat-codes-podcast --- Recruitment web analytics are essential for measuring the success of your recruitment business’ online presence. Recruitment Cheat Codes guest Kamila, Wave's website analytics and SEO expert, highlights these website analytics as amongst the most important to monitor: Application submissions: The primary recruitment website metric to consider is application submissions, which can be compared with clicks on the 'apply' button. If there is a significant gap between these two numbers, you may need to examine your application forms for potential issues, such as length or functionality. Keyword searches: Tracking job seeker behaviour is another important recruitment website metric. You can do this by checking things such as 'keyword searches' which help recruiters to better understand the types of roles candidates are interested in. Job alerts: Monitoring the number of job alerts set up and client contact forms submitted can also offer useful insights for recruitment professionals as to what is working and allow them to optimise their processes and strategies accordingly. All help to gain a better understanding of the conversion rate.
