EP217 | Performance models and the future of job board advertising - Dave talks to… Simon Wingate
Episode 217 of Wave’s Talent Matters podcast series sees Wave CEO Dave Jenkins talk to the Managing Director of Reed.co.uk, Simon Wingate. With over 2 decades of recruitment media experience at market leading businesses, there isn’t anything Simon doesn’t know about job board strategies from both a candidate and a recruitment business or direct employer perspective. That’s where the conversation centres, with a focus on the rise and rise of performance advertising models and where the market is heading. Simon has spent the past 12.5 years at Reed.co.uk, one of the UK's leading jobs and careers sites, and took the helm as MD 2 years ago. He has worked in the recruitment media sphere for over 20 years and in that time has seen the evolution of the job boards, the recruitment industry and candidate behaviours first-hand. Wave attracts talented candidates to recruitment agencies with three products that together form a complete solution for candidate attraction - WaveTrackR (data-powered multi-poster, analytics platform and application management system), WaveMedia (strategic media buying), and RecWebs (professionally designed recruitment websites to showcase your brand). Timeline 0:00 - 2:40 Introductions 2:40 - 5:38 Why Reed has introduced performance advertising 5:58 - 8:23 Recruitment agencies currently unlikely to adopt performance models at scale 8:23 - 9:22 Enterprise level direct employers the first to adopt performance 9:22 - 11:55 The challenge for a recruiter uptake of performance 11:55 - 20:28 The long-term future of media models is likely performance-led 20:28 - 22:32 Packages will change with greater data 22:32 - 24:48 Data will help to deliver quality applications 24:48 - 28:11 Performance models could offer a better candidate experience 28:11 - 31:52 Foodie question 31:52 - 33:12 Goodbyes
