Why a performance based model is challenging for recruiters | Talent Matters
EP217| Performance models and the future of job board advertising - Dave talks to… Simon Wingate 🎧 https://open.spotify.com/episode/2P2a9WVQTu0Z7c7tNLaa0A?si=PiZMMlKNQ7uYrlwZ8e0G0w 📖 https://wave-rs.co.uk/blog/dave-talks-to-simon-wingate --- The model for most recruitment agencies is a group of recruiters that are given their own quota of adverts to post out. Breaking that down and assigning it to a monthly budget becomes tricky when it comes to performance as it’s hard to ensure each recruiter has a fair amount for their jobs. This is the challenge in the pay per performance market for recruiters. It’s why duration job board advertising works so well for them currently. Many will have a fixed recruitment marketing budget for the year that is allocated out. Experienced recruiters will know roughly how many credits they’ll need to buy over the course of a year, which means the economics of it is upfront. There are opportunities to buy a performance-based model with a maximum budget per job or per recruitment campaign and distribute that between recruiters but it takes a lot of work upfront.
