The future of recruitment advertising - a move from the pay per click model | Talent Matters
EP217 | Performance models and the future of job board advertising - Dave talks to… Simon Wingate 🎧 https://open.spotify.com/episode/2P2a9WVQTu0Z7c7tNLaa0A?si=PiZMMlKNQ7uYrlwZ8e0G0w 📖 https://wave-rs.co.uk/blog/dave-talks-to-simon-wingate --- 10 years in the future, there’s a high likelihood that performance-based job board advertising will be the main model that all recruiters use. What that looks like is another question. Performance advertising can be measured in a variety of different ways and with advancing tech and data we could see models that aren’t possible right now. For example, Reed.co.uk are focusing on cost per application clicks, measuring success further down the funnel, where there are higher levels of intent. Because of this, there is a change in the point of monetisation as, with a higher level of intent, arguably the unit cost is higher.
