EP311 | Full Stack Marketer: Running Recruitment Marketing Solo W/ Gemma Garcia Gamble
What does it take to run marketing for a recruitment agency solo? We talk strategy, tech, and the challenges of being a full-stack marketer. 🔗 Read more in our article: https://wave-rs.co.uk/resources/podcast/talent-matters/ep311-full-stack-marketer-running-recruitment-marketing-solo-w-gemma-garcia-gamble/ Marketing in recruitment is tough. Especially when you’re the only marketer in the business. In this episode of Talent Matters, we sit down with Gemma Garcia Gamble, Marketing Manager at Murray McIntosh, to explore the reality of being a full-stack marketer in recruitment. From balancing strategy and execution to proving marketing’s value in a sales-driven industry, Gemma shares how she keeps things running, the tech and tactics that actually work, and why recruitment agencies need to rethink their approach to marketing. We cover: ✅ The challenges of being a one-person marketing team ✅ Why one-off marketing efforts don’t work and what to do instead ✅ How to track the right data without drowning in vanity metrics ✅ The role of content and partnerships in recruitment marketing ✅ AI, tech stacks, and making marketing more efficient Chapters: 00:00 - Introduction 00:43 - The Podcast Theme 01:06 - Gemma's Role and Responsibilities 02:46 - Challenges and Wins in Marketing 04:31 - Gemma's Background and Career Path 07:11 - Marketing Strategies in Recruitment 11:19 - The Role of Data in Marketing 16:19 - Proving the Value of Marketing 17:51 - The Value of Marketing in Recruitment 18:41 - Key Metrics to Track in Marketing 21:46 - Effective Marketing Tactics 24:49 - The Role of Consistency in Marketing 26:24 - Creating Good Content 28:38 - AI in Recruitment Marketing 31:56 - Essential Marketing Tools 34:29 - Future Plans and Consistency 35:58 - Final Thoughts
