EP304 | Building and managing effective sub-brands
In episode 304 of the Talent Matters podcast, Jade from Branded by Aquila joins host, Dave Jenkins, to discuss how recruitment agencies can build and manage effective sub-brands across different sectors. --- Connect with Jade - https://www.linkedin.com/in/jade-brar-haase-marketing/ Connect with Dave - https://www.linkedin.com/in/davefromwave/ Sign up to our newsletter - https://wave-rs.co.uk/resources/podcast/talent-matters/ep304-building-and-managing-effective-sub-brands-w-jade-brar-haase Find out more about Wave - https://wave-rs.co.uk/solutions/ --- Jade shares insights from her time as an Associate Director at UK based recruitment agency, giving insights on building effective campaigns, the importance of sub-brands, and how to strategically create and manage them. The discussion also covers changing consumer behaviour and brand identity post-COVID, the importance of personal branding over company branding, and how to avoid common pitfalls in marketing and brand management. Chapters: 00:00 Introduction 00:09 The journey of Branded by Aquila 01:10 The importance of branding 02:20 Welcome to the podcast 03:23 Understanding sub-brands 05:06 Creating effective sub-brands 14:33 Metrics and performance 17:15 Challenges and strategies 25:46 Accountability and empowerment 27:10 Avoiding customer confusion 30:07 Internal communication and sub-branding 32:53 Building a business case for sub-brands 35:35 Impact of COVID on marketing strategies 36:25 Digital transformation and consumer behaviour 38:16 Challenges for small businesses during COVID 44:32 Post-COVID marketing landscape 49:39 Personal vs. company brand 54:30 Conclusion and final thoughts
