The importance of sub-brands in recruitment
In this clip from Talent Matters episode 304, Jade Brar-Haase discusses why recruitment agencies often need to develop sub-brands when expanding into new markets or sectors. Managing different target audiences under one brand can be challenging, and splitting into sub-brands may offer a more tailored and effective approach. They cover: - How sub-brands emerge from market development strategies - The challenge of managing multiple sectors under one brand - When and why it’s time to split into sub-brands
