Stop burning money! When to turn off underperforming PPC in Recruitment Marketing
In this clip from Talent Matters, Jade Brar-Haase advises recruitment agencies on how to handle PPC (pay-per-click) campaigns that aren’t delivering results. She explains the importance of reallocating budgets to more effective channels, especially when exploring new target audiences. They cover: - Why turning off ineffective PPC campaigns is okay - The importance of reallocating marketing spend to higher-performing channels - Why you need to track the customer journey and identify which touch points drive success
