the psychology of the recruitment process
Understanding the psychology of the buying process is a game-changer. People buy based on emotion first, then justify with facts. Stop leading with features and benefits—focus on connecting emotionally. Your prospects aren’t impressed by presentations; they’re moved by stories that resonate with their feelings. Build that emotional connection, and the rest follows. Whether in recruitment, finance, or law, knowing what drives your clients emotionally is key to closing deals. Shift your approach from facts to feelings, and watch your success grow. Are you ready to make that shift?
