From Spam to Strategy: Ben Fielding on Mastering Email Marketing in Recruitment
In this no-fluff, high-signal episode of RecTalk, Nitin Sharma sits down with Ben Fielding, founder of Quinset, for a deep-dive on what recruiters are doing wrong—and what they should be doing right—when it comes to email marketing. Off the back of their first conversation on email deliverability (link below!), this sequel goes straight into practical, strategic advice on building brand equity, warming up inboxes the right way, and creating value-led marketing campaigns that don't get marked as spam. Expect to learn: * The real definition of email marketing and how most recruiters get it wrong * Why "spray and pray" tactics are killing your domain reputation * How to craft compelling content that gets opened, not ignored * The critical difference between sales-first vs. value-first outreach * Productizing your recruitment offering to drive multiple revenue lines * How email can become your warmest lead engine—if you play it smart Ben pulls back the curtain on what works across the market, shares tactics he's using with real recruitment firms, and gives you actionable ways to shift from being just another recruiter in the inbox to becoming a trusted consultancy. Who this episode is for: * Recruitment business owners and consultants tired of being ghosted * Talent acquisition teams looking to build trust and engagement * Marketers in the recruitment supply chain * Anyone whose cold emails are feeling colder by the day See Ben’s previous appearance on RecTalk: https://youtu.be/mS97Ki_02Q4 🔗 Connect with Ben Fielding LinkedIn: https://www.linkedin.com/in/benfielding/ Quinset: https://quinset.co.uk/ 🔗 Connect with Nitin Sharma LinkedIn: https://www.linkedin.com/in/nitin-rectools/ Rectools.io: https://www.rectools.io/ Find out about the Recruitment Curry Club: https://www.linkedin.com/company/the-recruitment-curry-club/ Watch or listen to RecTalk on another platform: https://rectalk.co.uk/
